As a follow-on to INTRE's highly successful book of case studies published in 2005, this second volume of Irish Cases in Entrepreneurship helps to identify the pathways and strategies of aspiring and established Irish entrepreneurs, thus providing real insights into the new venture creation and management process. The case studies in this volume provide a valuable resource to lecturers in entrepreneurship to enable class discussion to flow regarding the handling of real life business issues and the entrepreneurial process.

Through this edited collection of case studies the editors have endeavoured to bring together cases from a range of industry sectors, which adopt different approaches to describing business scenarios and highlight a variety of entrepreneurial themes suitable for individual study, in-class discussion or lively debate. The cases in this book are based on businesses of different ages, sizes and structures, led by entrepreneurs from different backgrounds and with contrasting personalities. Collectively, these cases encourage students to consider the strategic choices that entrepreneurs have to face on a daily basis, challenging them to evaluate potential strategies that might move the business forward.

Doagh Isle Visitor Centre
Sharon Porter

The Morgan Institute
Breda O'Dwyer and Ann Sears

Guardian Angel
Thomas M. Cooney

O'Briens Sandwich Bars
Chris O'Riordan, James A. Cunningham and Denis Harrington

The Butler's Pantry
Geraldine Lavin

Glenisk
Geraldine McGing and Pauline Connolly

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