Selling is the life blood of every business. If you can sell, you’ll succeed and if you can’t, you won’t. And yet, many people are unsure of how to find new business and retain customers. Written by someone with over thirty years’ experience with sales and sales training, Selling: The No-Nonsense Guide provides exactly that.

Taking a step-by-step approach and using examples taken from his own experiences and beyond, James Farrell tells you how to find new customers and deliver your sales message in an interesting and convincing manner. He demonstrates how you can build your confidence and become a professional seller, while pointing out the pitfalls that must be avoided along the way. In the concluding section he deals with the prickly problems of dealing with price conscious buyers, cold calling and effective sales management. Written in a simple, down-to-earth style and with a distinctive voice, Selling: The No-Nonsense Guide is essential reading for all who wish to develop their selling career and ability to sell.